Ercan Aydın has been working in dynamic, multinational and challenging environment in IT industry, responsible from one of the fastest growing geography in EMEA. His business experience can be found below.
Regional Sales Manager, 2009 - Present Trend Micro, Inc., (Leading company in the field of Content Security), Istanbul, Turkey ·Leading the team to develop enterprise business by understanding and addressing customers' security needs. · Establish cross-departmental coordination for successful completion of enterprise and government projects. · Increase quality of resellers by using global partner program. Head of Channel Operation, 2004 - 2009 Juniper Networks, Inc., (Leading company in Internetworking Solutions), Istanbul, Turkey ·Responsiable from Channel Operations in EMEA - Emerging Markets. ·Increased sales performance by signing new distributors, direct partners and resellers in Emerging Markets. ·Increased knowledge level in direct partner and reseller base by using certification and specialization program. ·Coaching the team in order to increase knowledge level in direct system integration partners and value added resellers by using certification and specialization program. ·Special focus on penetrating into markets with Advanced Technologies (AT). Head of Channel Operation, 2000 - 2004 Cisco Systems, Inc., (Worldwide Leader in Internetworking Solutions), Istanbul, Turkey ·Developed and executed our sales strategy and tactics in channels that maximized Cisco’s market share. As an example, by developing and providing targeted trainings & promotions our switch market share has increased from 43% to 67% in 2 years. ·Doubled our distributors’ sales in two years during the economical crises. ·Directly/Indirectly engaged with partner’s sales, marketing, support, professional services, and purchasing to advance the overall sales programs, and partner development initiatives. ·Built, lead, and managed a matrix sales organization, motivated and supported vertical & channel account managers to surpass their goals.Average target achievement is 120%. ·Managed Commercial Line of Business for a year and over achieved goals by 118%. Set up Tele-Sales organization to address commercial customer needs together with Inside sales team. Country Manager, 1997 - 2000 APC – American Power Conversion, (Worldwide Leader in Power Protection Solutions), Istanbul, Turkey ·Set up APC Global Services Regional Office that covers Greece, Israel & Turkey.
·Directed & monitored company’s major accounts to address their power protection based needs by designing effective solutions and implementing various IT projects. As a result of this approach our sales grew by three times during 3,5 years.
·Coordinated and managed company’s human, equipment, and information based resources and, established cross-departmental coordination for successful completion of customer projects.
·Increased penetration in reseller base by four times.
Regional Account Manager, 1995 - 1997 Tripp Lite Manufacturing, (Leading UPS Manufacturer), Istanbul, Turkey ·Provided consultancy for our dealers and the distribution channel on their power protection requirements. As a result of this effort, the company grew four-fold in two years.
·Developed “Anatolia Regional Partner Project”, this increased awareness & penetration in 8 big cities in Turkey. Number of resellers increased by 3,5 times.
Retail Channel Manager, 1993 - 1995 Arena Bilgisayar A.S., (HP, CQ, Microsoft Distributor), Istanbul, Turkey
·Built up retail channel in order to increase availability of above-mentioned brands in SOHO & SMB.
·Coordinated nation wide channel activities & promotions for consumers.
·Participated in promotion activities by delivering various presentations and seminars on strategic products.
Assistant Office Manager, 1991 - 1992 VIS – Veri Iletisim Sistemleri A.S., (internetworking Equipments’ System Integrator), Ankara, Turkey
·Maintained administrative support for sales, marketing and technical departments.
·Organized structural documentation and coordinated the in-house circulation of organizational bulletins, sales and service memos.